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Hasselblad: The Pinnacle of Medium Format Imaging

In 2026, Hasselblad continues to define the high-end photography market. First, the brand has successfully integrated DJI’s advanced technology into its classic designs. Furthermore, the flagship Hasselblad X2D II 100C has become a best-seller in professional markets. As a result, the system now offers the world’s fastest medium format autofocus.

In addition, the brand remains the gold standard for color accuracy. Specifically, its Natural Colour Solution (HNCS) ensures skin tones and landscapes look remarkably true-to-life. Moreover, Hasselblad has expanded its modular V System with new 100MP digital backs. Ultimately, these cameras offer a level of detail that standard full-frame systems cannot match. Therefore, Hasselblad is the definitive choice for fine-art, fashion, and commercial photographers.

Key Product Ecosystems

  • X System Mirrorless: The X2D II 100C is the current flagship of the line. Accordingly, it features a 100MP sensor, a 1TB internal SSD, and 10-stop image stabilization.

  • Modular V System: The 907X & CFV 100C combination blends 1950s heritage with 2026 tech. Hence, photographers can use modern digital backs on vintage film bodies from the 1950s.

  • XCD Lens Series: These lenses feature integrated leaf shutters for high-speed flash sync. Furthermore, the new “V” series lenses offer a more compact design and faster manual override.

  • LiDAR Integration: The latest bodies use LiDAR sensors to assist in low-light focusing. Consequently, the camera can lock onto subjects in environments where other systems fail.

  • Phocus Software Suite: This specialized software provides the best possible processing for RAW files. Meanwhile, the Phocus Mobile 2 app allows for full wireless tethering in the field.

  • H System Legacy: While the focus has shifted to mirrorless, the H6D-100c remains a studio workhorse. As a result, it still supports high-end professional workflows and large-format digital backs.

  • 16-Bit Tonal Depth: Hasselblad sensors capture 281 trillion colors for the smoothest possible gradients. Specifically, this provides unmatched flexibility during the post-editing process.

  • Hasselblad Masters: This prestigious global competition continues to elevate top-tier photographic talent. Therefore, the brand maintains a deep, active connection with the global art community.

Current 2026 Model Comparison

Model Primary Category Key Highlight
X2D II 100C Field Flagship LiDAR AF & 10-Stop IBIS
907X & CFV 100C Modular Design Waist-Level Shooting & Classic Look
X3D (Rumored) Next-Gen Concept 150MP+ & Enhanced 8K Video
X1D II 50C Entry Pro Compact 50MP Travel Solution
Sale!

MEDIUM FORMAT MIRRORLESS DIGITAL CAMERA

Hasselblad 907X 100C Medium Format Digital Camera

Original price was: $8,717.00.Current price is: $6,729.00.
Sale!

PHOTOGRAPHY ACCESSORIES

Hasselblad 907X Control Grip Handle

Original price was: $921.00.Current price is: $790.00.
Sale!

PHOTOGRAPHY ACCESSORIES

Hasselblad 907X Optical Viewfinder

Original price was: $622.00.Current price is: $489.00.
Sale!
Original price was: $622.00.Current price is: $498.00.
Out of stock

PHOTOGRAPHY ACCESSORIES

Hasselblad Battery Charging Hub Set

Sale!

CAMERA LENS ACCESSORIES

Hasselblad CPL 62mm Filter

Original price was: $365.00.Current price is: $269.00.
Sale!

CAMERA LENS ACCESSORIES

Hasselblad CPL 67mm Filter

Original price was: $392.00.Current price is: $289.00.
Sale!

CAMERA LENS ACCESSORIES

Hasselblad CPL 72mm Filter

Original price was: $421.00.Current price is: $309.00.
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CAMERA LENS ACCESSORIES

Hasselblad CPL 77mm Filter

Original price was: $448.00.Current price is: $329.00.
Sale!

CAMERA LENS ACCESSORIES

Hasselblad CPL 86mm Filter

Original price was: $542.00.Current price is: $399.00.
Sale!

PHOTOGRAPHY ACCESSORIES

Hasselblad Extension Tube H13 mm

Original price was: $404.00.Current price is: $298.00.
Sale!

PHOTOGRAPHY ACCESSORIES

Hasselblad Extension Tube H26 mm

Original price was: $417.00.Current price is: $308.00.